According to the latest research report from Strategy Analytics, global smartphone shipments grew +11% YoY in Q2 2021, with the volume of 314.2 million units. This is the second highest annual growth rate (behind Q1 2021's +28% YoY growth rate) recent years, benefiting from the favorable compare. However, global smartphone shipment went down -11% QoQ, mainly blaming to the second wave of COVID-19 in India and South East Asia countries, as well as the impact of supply constrain.

Samsung maintained the leading position with 18.2% market share. However, Samsung registered the lowest annual growth rate (+5.4% YoY) among top 5 vendors. We believe the intensified competition from rising Chinese vendors and the supply constrain both impacted the performance of Samsung this quarter. Xiaomi jumped into the top 2 list for the first time ever. It shipped 52.8 million units of smartphones worldwide in Q2 2021 and took 16.8% market share. Among all top 5 vendors, Xiaomi registered the highest annual growth rate (+85.3% YoY). Xiaomi quickly and successfully seized the opportunities from the withdrawal of LG in Latin America, and Huawei's fallout in Europe region. Apple delivered a record high second quarter. It shipped 47.4 million units of iPhones globally and captured 15.1% market share. Emerging markets are playing an increasing role in Apple's global map. We estimate China has overtaken the USA being the largest single market for Apple iPhone this quarter, for the first time ever. 5G enabled iPhone 12 series continued to be well received by loyalty iPhone fans in this country. Chinese vendor OPPO and vivo took the top five list, with 10.6% and 10.0% market share respectively this quarter. Both vendors witnessed the double digit annual growth rate, mainly come from China, India and other overseas markets.